Strategic Management MCGR 423
Timeline
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September 29, 2025Experience start
-
October 2, 2025Students form teams
-
October 7, 2025Students apply for the project they are most interested in
-
October 14, 2025Student teams assigned to a project
-
October 21, 2025Student teams first meeting with industry partner
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November 4, 2025Second meeting
-
November 25, 2025Experience end
Timeline
-
September 29, 2025Experience start
-
October 2, 2025Students form teams
-
October 7, 2025Students apply for the project they are most interested in
-
October 14, 2025Student teams assigned to a project
-
October 21, 2025Student teams first meeting with industry partner
A general information session on the organization, strategic internal
and external characteristics and trends, and the partner’s area
of activity.
This meeting is mainly coordinated by the industry partner.
They will answer student questions and point teams to
relevant information sources about the organization, its
competition, and the industry at large.
Week of Oct 20
-
November 4, 2025Second meeting
Students present their initial analyses, including observations about
stakeholders, the internal and general environment, industry,
and competitors. Students also present their potential
research question(s).
The industry partner will comment on the students’ collected
data and analyses, as well as answer their new questions.
Week of Nov 3
-
November 11, 2025Third meeting
A Q&A and feedback session. Students present their potential strategic
recommendations and discuss their rationale.
The session continues with a discussion of student ideas, and
the industry partner provides feedback on improving student
analyses and strategic recommendations. Around this time,
reports and presentations should be almost finalized.
-
November 18, 2025Final presentations Nov 17 and 24
-
November 25, 2025Experience end
Experience scope
Categories
Project management Competitive analysis Marketing strategySkills
project planning business strategy marketing strategy communicationStudents will de-construct a complex business situation, identify the key issues and problems facing the organization in question, propose alternative courses of action, recognize the trade-offs involved in these alternatives, and make concrete recommendations backed by solid reasoning. Companies will have the chance to work and meet with tomorrow's leaders at a prestigious university institution. They may also obtain strategic advice and research analyses from eager young adults at no cost.
Learners
Students will prepare a presentation file and complete an oral presentation. They will deliver a 12-minute presentation on strategy recommendations for the company. It will include an introduction (research question motivation), analysis, and recommendation sections and annexes and well as a Q&A period.
Students will examine your organization, identify emerging threats and opportunities, spot a strategically relevant research question, develop a rigorous strategic analysis, and propose strategic recommendations. These recommendations should address the students’ analysis and at least partly contribute to the resolution of their research question.
Project timeline
-
September 29, 2025Experience start
-
October 2, 2025Students form teams
-
October 7, 2025Students apply for the project they are most interested in
-
October 14, 2025Student teams assigned to a project
-
October 21, 2025Student teams first meeting with industry partner
-
November 4, 2025Second meeting
-
November 25, 2025Experience end
Timeline
-
September 29, 2025Experience start
-
October 2, 2025Students form teams
-
October 7, 2025Students apply for the project they are most interested in
-
October 14, 2025Student teams assigned to a project
-
October 21, 2025Student teams first meeting with industry partner
A general information session on the organization, strategic internal
and external characteristics and trends, and the partner’s area
of activity.
This meeting is mainly coordinated by the industry partner.
They will answer student questions and point teams to
relevant information sources about the organization, its
competition, and the industry at large.
Week of Oct 20
-
November 4, 2025Second meeting
Students present their initial analyses, including observations about
stakeholders, the internal and general environment, industry,
and competitors. Students also present their potential
research question(s).
The industry partner will comment on the students’ collected
data and analyses, as well as answer their new questions.
Week of Nov 3
-
November 11, 2025Third meeting
A Q&A and feedback session. Students present their potential strategic
recommendations and discuss their rationale.
The session continues with a discussion of student ideas, and
the industry partner provides feedback on improving student
analyses and strategic recommendations. Around this time,
reports and presentations should be almost finalized.
-
November 18, 2025Final presentations Nov 17 and 24
-
November 25, 2025Experience end
Project Examples
Requirements
A core component of this undergraduate course is a group project in which 6 students analyze a strategy-centered problem or emerging opportunity associated with your organization. Students will apply course-specific knowledge and skills to produce relevant recommendations. They will subsequently curate, share, and showcase their insights in group presentations. Throughout the project, students will develop the ability to apply concepts and tools effectively to examine the internal characteristics of an organization and its external context.
Timeline
-
September 29, 2025Experience start
-
October 2, 2025Students form teams
-
October 7, 2025Students apply for the project they are most interested in
-
October 14, 2025Student teams assigned to a project
-
October 21, 2025Student teams first meeting with industry partner
-
November 4, 2025Second meeting
-
November 25, 2025Experience end
Timeline
-
September 29, 2025Experience start
-
October 2, 2025Students form teams
-
October 7, 2025Students apply for the project they are most interested in
-
October 14, 2025Student teams assigned to a project
-
October 21, 2025Student teams first meeting with industry partner
A general information session on the organization, strategic internal
and external characteristics and trends, and the partner’s area
of activity.
This meeting is mainly coordinated by the industry partner.
They will answer student questions and point teams to
relevant information sources about the organization, its
competition, and the industry at large.
Week of Oct 20
-
November 4, 2025Second meeting
Students present their initial analyses, including observations about
stakeholders, the internal and general environment, industry,
and competitors. Students also present their potential
research question(s).
The industry partner will comment on the students’ collected
data and analyses, as well as answer their new questions.
Week of Nov 3
-
November 11, 2025Third meeting
A Q&A and feedback session. Students present their potential strategic
recommendations and discuss their rationale.
The session continues with a discussion of student ideas, and
the industry partner provides feedback on improving student
analyses and strategic recommendations. Around this time,
reports and presentations should be almost finalized.
-
November 18, 2025Final presentations Nov 17 and 24
-
November 25, 2025Experience end